Luisa Spagnoli and Giovanni Buitoni: A Love Story from Perugia

Romantic candies from Perugia:
BACI 

The love story of Mrs. Luisa Spagnoli is sealed with famous and immortal chocolates: "Baci"!

Mrs. Luisa Spagnoli was born in Perugia in 1877 and died in Paris in 1935. She is a famous Italian eclectic entrepreneur.

Her name is linked both to the "Perugina" chocolate company and to the "Luisa Spagnoli" clothes company. This company is recently in the headlines thanks to Kate Middleton, who selected the Luisa Spagnoli red suit for her first official public appointment after her engagement with Prince William.

The official photo of Mrs.Luisa
Spagnoli (1877-1935),
great entrepreneur and
a philanthropist in Perugia, Italy

The story of Luisa Spagnoli as an entrepreneur started when she bought a drug store downtown Perugia. In 1907 along with partners she opened the first "Perugina" chocolate store in town. She was the inventor of the "Baci" chocolate, which in the beginning was called "Punch".

Indeed the candy's name was changed when Luisa fell in love with Mr. Giovanni Buitoni. This candy was celebrating their love with the sweetest name on earth for a chocolate candy:  "Bacio" (kiss).

Mr. Giovanni Buitoni was also an extraordinary entrepreneur with more than one obligation. In Deruta, Mr.Giovanni Buitoni was among the investors in the "Società Majoliche Deruta" ceramics factory, one of the first factories that relaunched Deruta ceramics in the first half of the 20th century.

Mr. Giovanni Buitoni was originally a co-owner of the Perugina chocolate factory. He moved to New York in 1939 where he opened the first Perugina store on Fifth Avenue. Additionally soon after in 1940, Mr. Giovanni Buitoni founded in New York the "Buitoni Foods Corporation" producing noodles, "pasta".

Giovanni Buitoni  

The "Buitoni Foods Corporation" was among the most important ambassadors of Deruta ceramics, by importing ceramics products from Deruta and promoting them with their food products.

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In the United States, Hershey's is also famous for its Kisses. Their commercials are great! By director Carl Willat, Cama customer since 1992. He is a stop motion director and artist. He is based in San Francisco. Visit his dedicated page to Hershey's Kisses. His work is original, smart, witty, and charming!

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- Original Posts by Roberta Niccacci -

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