Blog's Translator

sabato 18 giugno 2011

Cama, "The Chanel of Deruta": premises on Via Tiberina, 113 closed

Ciao 1950s! New millennium,
new home! 

I would like to inform the Cama customers and the Friends of Cama that as of June 18th, 2011 the workshop on Via Tiberina, 113 in Deruta is closed. This is an important step that will allow Cama to go forward and look for a new and exciting place, where resuming their art.

The original Cama logo 
whose letters 
are inscribed in the golden
number or golden section. 
The building you have visited until now was originally built late 1950s and was not the original building where Cama started her ceramics art. The workshop has been remodeled in the 1970s and late 1990s and has lost much of its original flavor. On the contrary we have kept the original logo and lots of enthusiasm to meet our friends and customers in a new place!

We have created a page on Facebook called "FriendsofCama" to honor the friends in the United States and in Europe who have been supporting Cama in her transition to a new rebirth.
Follow the Cama story through this blog and through Facebook. Become a fan!

Events and news coming up!

One of the best compliments ever received is that Cama is the "Chanel of Deruta". The works of Elena and Renato Niccacci are difficult to copy and right now there are people in Deruta struggling to make perfect fakes. This is quite a compliment, "imitation is the best way of flattering".

The original Cama Deruta logo is inscribed in a Golden Section also known as Divine Proportion, Golden Number, "Sezione Aurea" in Italian. The Golden Section was much in use in the Renaissance. The discovery is by graphic designer and stylist Marco Lucarelli from Perugia, Italy owner of Eidos. If you wish to contact Marco Lucarelli, email: eidos.staff@gmail.com, personable and exclusive creations for graphic and design projects.

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