GIULIETTA

On October 8th all the cobwebs in the houses of my American
friends in the US are officially Halloween decorations, I am
learning this today from Kelly. Very witty!

EMOTIONAL MARKETING

Customers are the same as bugs, when they become resistant to attacks it is a good sign for the life of virtuous companies, and for the customers themselves, it means they are not slaves of advertisements. In the near future customers will buy your products only and if there are added values, which go beyond the benefit of low prices based on cruel competition, a consequence of the Industrial Revolution as much as Globalization now. Cama, my family's workshop was decades ahead in this process, this is one of the reasons why Cama was so beloved by its audience: genuine, true, authentic service to the customers, who do not forget.  

♥

In Piegaro like in many small villages in Italy, people carry nicknames and I really like the one they gave me: Giulietta, which is, of course, the Juliet of "Romeo and Juliet" by William Shakespeare. This whole thing started with my engagement with one of the citizens of Piegaro back in the month of January of this year. The first thing I thought of was the commercial on Tv for an Italian car, Alfa Romeo in which they had selected Uma Thurman as a testimonial with a very appealing and elegant style. Mrs. Uma Thurman during the commercial uses words of appreciation for the car (a symbol well described by Carl Gustav Jung in his essays as basically a woman, in this case, a modern Juliet for the benefit of the car producer, [Alfa] Romeo).  These are the lines in Italian that they use in the commercial making you think of "Romeo and Juliet" By William Shakespeare:

“Io sono la purezza,

Io sono la bellezza,

Io sono la potenza,

Io sono la tecnologia.

Io sono tutte queste cose e molto di più.

Io sono Giulietta e sono fatta della stessa materia di cui sono fatti i sogni. Senza cuore saremmo solo solo macchine."

[mentre passa la voce con "Io sono Giulietta e sono fatta della stessa materia di cui sono fatti i sogni." appare la scritta "Noi siamo fatti della stessa materia di cui sono fatti i sogni." firmato W.Shakespeare]

So I searched the tragedy of William Shakespeare by the famous title of "Romeo and Juliet" to give the above lines a context and I could not find such lines, on the contrary, the only line that appears written on the commercial is listed under another famous tragedy by William Shakespeare, "The Tempest" (tr. "La Tempesta") which reads "We are such stuff/ as dreams are made on; /and our little life/ Is rounded with a sleep"...this is the only line that belongs to William Shakespeare. Not much truth for the spectators who read things second-hand and do not research about what is true and what is an adaptation in order to sell the products. The line which is making us feel so strong and delicate at the same time, just like women are, has nothing to do with Romeo and Juliet. It belongs to a different tragedy. 

Now, what...is the dream over? In this case, Alfa Romeo produces one of the best lines of cars in Italy, they are beloved by families and single men, the favorite color is a RED passion for singles and black for families. This was an example of a commercial regarding an excellent Italian product, the product is very good to start with. You would not run any risks with Alfa Romeo cars. They basically do not need commercials. They would not run into trouble by using some wise understatement policy. It would be better if they made us save that investment on the car price! 

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Original Posts by Roberta Niccacci www.friendsofcama.blogspot.it  www.facebook.com/friendsofcama