Hope is not a plan

In the town of Deruta in times past there was a congregation called "Speram bene!" which makes me think of the saying that my American customer and friend Katherine said to me "hope is not a plan". Where there is no planning there is hope and the expression we use in Italy in this case is "We hope for the best", "Speram bene" (in the Umbrian dialect)!

At Cama we are planning to move from the current location and find a new and innovative site for our visitors. We understand that customers want the "experience" although I visit them frequently and offer them better prices compared to the prices at the workshop. 

It is not the first time that Cama moves from its original location. In the beginning the Cama workshop was located towards the entrance of town, at the south exit on the left side of the street driving from Rome. Then Cama migrated to Via Tiberina, 113 (the current location) in the 1960s when the area was not residential.

When my granfather became independent from his last partner in the beginning of the 1970s, Cama has been splitting the building with this ex-partner.

My project is to go a step forward and have my own space, possibly in the open countryside or inside the town of Deruta with more to offer to our visitors. I have ideas in mind on how to make the experience really interesting!

The Cama original logo
in the Cama booth
at a recent trade show in Europe. 

In the meantime I have worked on rescuing the original Cama brand name. With our graphic designer we found out that the original lettering is based on the Renaissance concept of the "Golden Section" or "Golden Number", which gives us much hope about a new future for Cama!

We look forward to moving forward. New location coming soon. 

Thank you very much for your patience.

The only and authentic Cama! Cama and its Classic Deruta patterns
are a registered trademark of Borgo Deruta, Srl.