Why Cama has followers: the gift of talent

"I have been for years the face of Cama and enjoyed
selling her ceramics. I cannot live without this joy of life."
Roberta Niccacci

"Avere stoffa" is an idiomatic expression in Italian which originates from the word "stoffa" = fabrics (the same ones you see in the background of the blog. Aren't fabrics lined in old stores one of the most fascinating things in the world? I can smell the scent of them in the historical  stores downtown Perugia).

The saying "Avere stoffa" means "to have what it takes", "to have outstanding gifts for something", "to have the genius for" and also "to have the makings of something".

Now that Cama was forced to interrupt the production and resume her art hopefully in the near future, I am confirming that there is a huge difference with other products in the market: ceramics are the same from far, the flavor might be the same but in the Cama products there is a fine line which connects all the patterns and shapes.

Why is it possible to spot the Cama style among thousands of pieces? This is not a new topic for Deruta. Other factories and workshops have made a statement in the past century, such as La Salamandra, Serafino Volpi  and the Grazia factory, which is still operating. These are some of the examples.

You may notice the gap when the Cama product is being reproduced by different hands: it loses all its fascination, its power, its elegance and strong personality. Cama has created her own style. It takes a lot of talent. I love Cama!