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Visualizzazione post con etichetta Renaissance. Mostra tutti i post
Visualizzazione post con etichetta Renaissance. Mostra tutti i post

sabato 11 dicembre 2010

Deruta Art Classes: Roman Writing in Renaissance Art

Study of the letter "A" in 1526.

At CAMA DERUTA about a year and a half ago we had the pleasure of enjoying the lecture of an Italian  Professor teaching our artists how to write the Renaissance way.

We were delighted by knowing how Renaissance artists would have done the writing in Renaissance times. We did a full imersion in times past.

The inspiration for the Renaissance writing comes from the Latin classical culture: spaces between words were separated by triangles or leaves, letters were written with reinforces called "graces" in order to make reading easier from far. This technique was used for inscriptions on monuments and Churches, as you may notice when visiting the original art buildings in Italy.

In modern times this kind of writing in typography goes under the name of "serif fonts". 

We loved the lesson and we will always remember that day. The Artists did their testing on a custom made platter for a special Cama customer. The outcome was really graceful!


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posted by Roberta Niccacci

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sabato 8 maggio 2010

May 5th, 2010: Foundation of Friends of Cama








(Mercury, a detail from the "Primavera" by Italian artist Sandro Botticelli - 1445-1510)


A large number of our friends and customers in the United States have created a fan club in California called "Friends of Cama" through which they are assisting CAMA in the transition time to innovative business solutions.

Friends of Cama are organizing a special event for Cama in the Fall to celebrate a new future together.

In mythology, the month of May stands under the protection of Mercury, the god of business, the perfect month for the creation of a new business vision for Cama Deruta. Mercury's sacred animal is the fortunate rooster.



At Cama we would like to send our sincere thanks to all our customers for their loyalty and support throughout the years.


Follow the Cama happy ending story on the facebook page and twitter ! We would be happy to welcome you as a new Friend of Cama. Join us with just a click.


Cama Deruta, a business that goes beyond business.


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- Original Posts by Roberta Niccacci -

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